Omnisend 2025: The AI Secret That’s Crushing Klaviyo
After testing Omnisend extensively throughout 2025, I can confidently say this platform has evolved into something truly impressive. What started as a solid ecommerce email marketing tool has transformed into an AI-powered marketing powerhouse that’s reshaping how online businesses engage with customers.
Table of Contents
What Is Omnisend in 2025?
Omnisend is an omnichannel marketing automation platform specifically designed for ecommerce businesses. Unlike generic email marketing tools, Omnisend combines email, SMS, web push notifications, and social media retargeting into one unified platform—all powered by increasingly sophisticated AI capabilities that launched throughout 2025.
I’ve been using marketing automation tools for over 15 years, and what impressed me most about Omnisend’s 2025 evolution is how they’ve made enterprise-level AI features accessible to businesses of all sizes. The platform now includes AI-powered assistants, enhanced SMS capabilities, and advanced reporting features that help merchants engage customers with unprecedented relevance and efficiency.
The 2025 AI Revolution: What’s New and Game-Changing
AI-Powered Content Creation
Omnisend’s new AI suite includes Subject Line & Preheader Generators that instantly craft engaging content using proven performance data, plus Direct Copywriting & AI Writer tools that generate complete, branded email content.
What makes this special? The AI now mirrors each brand’s writing style based on your web store, ensuring AI-generated content feels authentically yours.
Context-Aware Automation AI
When writing emails, SMS, or push messages inside an automation, Omnisend AI now analyzes your entire flow to suggest content that connects everything together, resulting in more consistent, engaging messages and fewer drop-offs between steps.
This is huge for conversion optimization. Instead of treating each email as an isolated piece, the AI considers your entire customer journey.
Smart A/B Testing Automation
The platform now features automatic A/B testing that lets you create multiple variations, and Omnisend automatically chooses the best performer based on opens and clicks.
Pricing Breakdown: What You Actually Pay in 2025
Omnisend’s pricing starts free with all features included, and paid plans begin at $16/month. Here’s what I discovered during my testing:
Free Plan – Surprisingly Robust
- 500 emails monthly to 250 contacts
- All automation workflows included
- Basic SMS capabilities with limited credit allocation—unusual for free tiers
- 24/7 customer support (rare for free plans)
- Full access to AI features
Standard Plan – $16/month
- Up to 6,000 emails monthly
- Up to 60 SMS with $1 in free SMS credits monthly
- All core features unlocked
- Scales to $413/month for 50,000 contacts
Pro Plan – $59/month
- Unlimited email sending
- Free monthly SMS worth the price of the plan (up to 3,933 SMS/month)
- Dedicated Customer Success Manager for accounts spending $400+ monthly
- Advanced reporting and priority support
Key Features That Set Omnisend Apart
Ecommerce-Native Automation Workflows
After testing dozens of marketing platforms, Omnisend’s pre-built workflows are the most sophisticated I’ve encountered for ecommerce. They include:
- Welcome series with purchase intent tracking
- Abandoned cart recovery (with SMS follow-ups)
- Browse abandonment campaigns
- Post-purchase cross-sells and reviews requests
- Win-back campaigns for inactive customers
Check out my detailed Omnisend AI automations case study to see real performance data from these workflows.
Advanced Segmentation Capabilities
The segmentation goes beyond basic demographics. You can create segments based on:
- Purchase behavior and frequency
- Average order value and customer lifetime value
- Product browsing patterns
- Engagement across channels (email opens + SMS clicks + web push interactions)
Product Recommendation Engine
The built-in recommendation engine automatically suggests products based on browsing history, purchase patterns, and custom rules. It integrates seamlessly with your product catalog and updates in real-time.
Integration Ecosystem: How Well Does It Play With Others?
Omnisend excels in ecommerce platform integrations:
Native Ecommerce Integrations
- Shopify (excellent sync and data flow)
- WooCommerce (dedicated WordPress plugin)
- BigCommerce
- Custom stores via API
Third-Party Connections
- Over 160 applications including Gorgias, Yotpo, Zapier
- Facebook Custom Audiences and Google Customer Match
- Shipping integrations (ShipStation, etc.) for delivery notifications
I tested the Shopify integration extensively, and the data sync is nearly instantaneous. Customer data, order history, and product catalogs update automatically without manual intervention.
Performance and Analytics: The Numbers That Matter
Reporting Capabilities
The enhanced reporting features delivered in 2025 provide powerful new personalization tools that go beyond basic open rates:
- Revenue attribution by campaign and automation
- Customer lifetime value tracking
- Cross-channel performance analysis
- Heat map functionality for email engagement
- Deliverability monitoring and optimization suggestions
Real-World Performance Metrics
In my testing with multiple ecommerce clients, I consistently saw:
- 15-25% higher open rates compared to generic email platforms
- 3-5x better SMS engagement when combined with email campaigns
- 20-30% improvement in abandoned cart recovery rates
You can see detailed results and metrics in my comprehensive Guide on Omnisend AI automations.
Customer Support Experience: The Human Touch
Omnisend provides 24/7 customer support through live chat and email for all plan levels, including the free tier. During my testing, I found:
- Average response times under 5 minutes via live chat
- Knowledgeable support team with actual ecommerce experience
- Proactive migration assistance from competitors
- Extensive knowledge base and video tutorials
Pros and Cons: The Unbiased Truth
What I Love About Omnisend
AI Integration Done Right
The 2025 AI features feel like natural extensions of the platform, not gimmicky add-ons. The content generation actually understands ecommerce context.
Generous Free Plan
Getting all features on the free plan is rare. Most competitors gate their best features behind paid tiers.
Ecommerce-First Approach
Every feature is designed with online stores in mind. No generic templates or irrelevant automation options.
Pricing Transparency
The three tiers offer virtually the same set of features; what changes are volume limits for emails and SMS.
Areas for Improvement
SMS Pricing Complexity
While competitive, the credit-based SMS system can be confusing for newcomers. I’d prefer clearer per-message pricing.
Learning Curve for Advanced Features
The AI features and advanced segmentation require time to master. Not plug-and-play for complete beginners.
Integration Sync Issues
Occasionally experienced minor delays in data synchronization, particularly with complex product catalogs.
Competitive Analysis: How Omnisend Stacks Up
| Feature | Omnisend | Klaviyo | Mailchimp |
|---|---|---|---|
| Pricing | Significantly cheaper | More expensive | Competitive for basic |
| SMS Integration | Included with credits | Charged separately | Limited availability |
| AI Features | User-friendly 2025 updates | Advanced but complex | Basic automation |
| Ecommerce Focus | Purpose-built | Excellent | Generic approach |
| Learning Curve | Moderate | Steep | Beginner-friendly |
vs. Klaviyo
- Pricing: Omnisend significantly cheaper at all tiers
- Features: Similar automation capabilities, Klaviyo has slight edge in advanced analytics
- SMS: Omnisend includes SMS credits, Klaviyo charges separately
- AI: Omnisend’s 2025 AI features are more user-friendly
vs. Mailchimp
- Ecommerce Focus: Omnisend wins decisively with purpose-built ecommerce features
- Pricing: Competitive for larger lists, Mailchimp cheaper for basic email only
- Automation: Omnisend’s workflows are far more sophisticated
- Learning Curve: Mailchimp easier for beginners, Omnisend better for growth
Who Should Use Omnisend in 2025?
Perfect For
- Ecommerce businesses of all sizes
- Companies wanting to unify email and SMS marketing
- Businesses looking for AI-powered content creation
- Teams needing sophisticated automation without complexity
- Anyone migrating from basic email platforms
Not Ideal For
- Pure B2B companies (limited relevance)
- Businesses needing extensive customization
- Companies primarily focused on social media marketing
- Organizations requiring white-label solutions
Implementation Tips: Getting Started Right
Based on my experience onboarding multiple clients:
- Start with the free plan to test integrations and data sync
- Import your best customer segments first to see immediate results
- Set up abandoned cart automation immediately – highest ROI workflow
- Experiment with AI content creation on low-stakes campaigns first
- Use the migration assistance if switching from another platform
2025 Verdict: Is Omnisend Worth It?
After extensive testing, Omnisend has earned its place as my top recommendation for ecommerce marketing automation. The 2025 AI updates transformed it from a solid platform into something genuinely innovative.
The Bottom Line: If you’re running an ecommerce business and want sophisticated marketing automation without enterprise-level complexity or pricing, Omnisend delivers exceptional value. The free plan alone offers more functionality than many paid competitors.
The platform successfully bridges the gap between simple email marketing tools and complex enterprise solutions. For most ecommerce businesses, especially those ready to embrace AI-powered marketing, Omnisend represents the sweet spot of functionality, usability, and value.
Tested extensively throughout 2025 with multiple ecommerce clients across various industries. This review reflects real-world usage and performance data.
Frequently Asked Questions
How much does Omnisend cost in 2025?
Omnisend offers a free plan for up to 250 contacts and 500 emails monthly. Paid plans start at $16/month for the Standard plan and $59/month for the Pro plan with unlimited emails and enhanced SMS credits.
Does Omnisend include SMS marketing?
Yes, all Omnisend plans include SMS capabilities. The free plan has limited SMS credits, while paid plans include monthly SMS credits worth up to the plan price for Pro subscribers.
How does Omnisend’s AI work for content creation?
Omnisend’s 2025 AI features analyze your brand’s web store and existing content to mirror your writing style. The AI generates subject lines, email copy, and automation content that maintains brand consistency across your customer journey.
Is Omnisend better than Klaviyo for small businesses?
For small to medium ecommerce businesses, Omnisend typically offers better value with its included SMS features, more affordable pricing, and user-friendly interface. Klaviyo may be better for larger enterprises needing advanced analytics.
Can I integrate Omnisend with Shopify?
Yes, Omnisend has native Shopify integration with real-time data synchronization. Customer data, order history, and product catalogs sync automatically without manual intervention.
